YUIT partnered with Bering Straits Native Corporation (BSNC) on the 2025 Shareholder Resolution: Open Enrollment campaign, a strategic communications effort designed to educate shareholders and encourage participation in the October 2025 vote. The campaign focused on helping shareholders understand the long-term impact of Open Enrollment and what it would mean for future generations of BSNC shareholders.

Key Campaign Highlights:

• Campaign launched in February 2025 with a phased outreach and engagement strategy.
• Messaging evolved throughout the campaign—from general education and awareness to Board-supported messaging and direct voting calls-to-action.
• Outreach included village visits, community meetings, banners, handouts, mailers, organic social media, educational animations, and leadership videos.
• Campaign focused on increasing shareholder understanding, engagement, and participation.
• The Open Enrollment Resolution passed with approximately 70% shareholder approval.
• The resolution allows lineal descendants and missed enrollees the opportunity to become shareholders, strengthening future ownership and participation within BSNC.

Visit landing page: beringstraits.com/OEresolution

President’s Message

Message from President Cindy Massie developed early in the campaign as an introduction to the Open Enrollment Resolution and educational outreach effort, helping communicate the importance of the resolution and encourage shareholder participation in the vote.

Board of Directors

This video featured members of the Board of Directors sharing their perspectives on the importance of the Open Enrollment Resolution. The video helped communicate leadership support for the resolution while encouraging shareholders to stay informed and participate in the vote.

Explainer Animation

This piece explains how shares would be distributed if the Open Enrollment Resolution passed. The video simplified complex information into clear, engaging visuals to help shareholders better understand the resolution and its potential impact on future generations.